Employer Branding – Get People Who Get You
Employer brand is a company’s reputation as an employer, its value or what it offers to potential employees. Positive employer branding will help attract and retain employees. It’s taking longer than ever to fill positions and employer branding can provide huge advantages – companies with positive brands get twice as many applications as companies with negative brands. So now more than ever it’s important to build a positive employer brand. If you have a strong employer brand, great candidates that connect with your employer brand will queue up to work for you making the search for quality candidates so much easier.
Build on Your Company’s Reputation
It’s obvious to most that companies who have a bad reputation will find it more difficult to fill positions in comparison to the companies with an excellent reputation. It’s also been proven that if the reputation of your company is not impressive you will be forced to pay above market salaries in order to attract people to applying for your open positions. Building a good reputation is easy – Treat your employees with the same respect you would treat your clients – doing so with monthly social events and employee awards/recognition and always update your social media to make your future employees aware of the benefits of working with your company when they start with your company. Another benefit from updating your social media platforms with such content is that potential employees will always research your company before clicking onto the application which some people forget – employers always do their background checks before deciding whether or not to hire but most potential candidates will also do the same before hitting the apply now button.
Employer Branding on Social Media
With today’s social media phenomenon being generic is death to branding – the second someone detects a canned message, whether it’s in a tweet, an emailed job alert, a Facebook post or a job ad, they can turn to a number of different channels for something better so always be organic with your social media posts and never be try and represent something that the company doesn’t do. The only way to get out of this is to know your audience and the people you want to attract and speak directly to their interests.
Employer branding is all about what sets you apart from every other company out there. This can be shown through many different channels, CSR is a huge part of every company in today’s working environment and it’s important to choose your CSR activities to match the interest of the company and its employees which will encourage your employees to further broadcast the these activities which could potentially attract that star candidate you have been searching for. Choosing such activities that are of an interest to the people working in your company will also encourage your employees to interact and get involved.
Make Your Employer Brand About Satisfying Employees Needs
Many employees need more than just work and wages— they need something to work toward. For one, when employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the whole the company can rally around. Think about how you can brand your company to show what you do to care about your Employees’ needs.
Overall, there are many things to consider and many ways you can improve your employer brand. Standing out, taking part in and communicating your CSR, using social media and thinking about what your potential employees would want in a company are essential for improving your employer brand.
For more information on building your employer brand, you can go read this great article by clicking here.
A few ways we like to communicate our employer brand? We care about people and one way we show this include displaying testimonials on our website and on social media. You can click here to see our candidate and client testimonials on our website. As a company that cares about people, we also try to make a big difference in our community. We show our CSR activities here.