How does social networking fit into your regular networking – and how is it different?
These questions have been asked of industry experts who draw the line between your personal and public digital footprint. Your LinkedIn professional profile should eliminate personal information and concentrate mainly on your career experience, your community service, and your professional accomplishments.
On LinkedIn, you can search for people you know (or want to connect with) but you can also use it to research companies. What social media sites do that can’t be done in person is show you how everyone in your company or city is connected. This could not possibly be done in a once off meeting face to face with someone but after, when you have connected with them on LinkedIn, it will expose those connections in a few clicks. If you want to get to know someone inside a company, social media is the way to go.
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