Social Media has grown massively over the last number of years and is now one of the most effective ways to advertise open roles, especially when it’s an urgent role. Candidates would much rather spend time applying for a job ad that they have seen on Social Media rather than scrolling through endless pages of job ads. Obviously LinkedIn is the most obvious platform for advertising open positions but the likes of Facebook, Twitter and even Instagram are ever growing. In this blog we will discuss the main points in how to make sure that your job ad gets found on Social Media.
Networking is key for success when advertising on social media; it is all good posting the job on the platforms but the work should not stop there. Sending an email to your colleagues asking them to share/like a job ad that you have just posted can be extremely beneficial, they may have someone in their network that you don’t who is looking for exactly what you’re advertising or they may even know somebody who they can recommend. Networking on LinkedIn is the obvious choice and it is great for this, but you can get value from all of the social media platforms. Think about which social media your target audience is likely to be using.
Hashtags are one of the main ways to get your job out there and seen. People tend to search for hashtags while searching for their dream jobs, hashtags like #JobFairy, #JobVacancy or #Recruiting can be some of the main ones you will see in job ads but it’s also important to hashtag the location and also the position within the actual posting for people in that area to see the advertisement.
Make the Ad Attractive
Always make your job advertisement as attractive as possible. We all know that we are more inclined to click on a post if it has a funny meme or a picture people can relate to attached to the post. This can be a time consuming thing but its been proven that social media posts will perform better if they attract an audience by using the likes of pictures, videos and memes.
Job Description is KEY
Anyone can post a job ad in the old fashioned layout with nothing but the basic requirements and duties. Make your job description attractive. Obviously you should always cover the basics such as your requirements, salary and location but make sure you include a brief background on the company and what the benefits of a candidate choosing your company will be whether that be staff events or career progression it could be the deciding factor for someone clicking that apply button. You should include details in your job description in your social media post. These details could be the reason your audience clicks on the link to see your job ad.
Using social media for hiring purposes is something you should do and something you should do right. Some of the main ways you can utilise your professional social media profiles for recruitment purposes involve networking correctly, writing a good job description and reference it in your social media caption, make the ad attractive for readers and increase visibility with appropriate hashtags!
To read more on our tips for employers, we have a recent article on the top hiring mistakes and how to avoid them.
For more tips on best practices for recruitment on social media: see this article on social media recruitment strategies.